Professional Logo Designer


Professional Logo Designer



A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.


A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases, the consumer gets the first impression of the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.


The trend shows, most of the good logos are simple and often text-based. Think of the IBM, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.


This principle of simplicity applies n most cases, however, we often see exceptions in Government Organizations, Hotels and Luxury resorts etc because they want to put up a classical exclusive image. This again brings us to a very important point that should be considered for a good logo design - the nature of the business.


While simplicity can be the basic principle for any logo design, the designs might vary widely depending on the nature of the business. For example, a financial institution might like to use a boldface font to express solidarity and stableness whereas a courier service or transport company might prefer italicized fonts to express the speed and movement involved in their business.


In addition, while specifying the design requirements for your logo you should consider the fact that you will probably have to use your logo on your fax cover and other places where it will be in black and white. You should ensure that your logo looks equally good and attractive in black and white.


I would also suggest avoiding a very trendy look for your logo if you are planning for a long-term business because what we concern "modern" today might be backdated tomorrow. It is very important that your logo designer knows how to maintain this balance.


While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select an experienced designing company and not land up with some single designer start-up venture.


Last but not the least important factor is the price. You are paying for your logo - something that is going to be used to establish your brand and represent your business for years, so you should be ready to pay a decent amount while it is also not necessary to pay some big amount like £350 for a logo. With the online logo design firms coming into the business, now you have a wide choice of price for your logos and it should not be difficult to find a logo designer that fits your budget.

Responsive Website Design


Responsive Web Design



One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic for any modern website, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile website that is designed for a specific device and screen size.


Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same website when they get home. Except, when they get home, they will use their desktop instead of their smartphone.


If the website in this example is responsive web design, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person could become frustrated with the fact that they have to locate the desktop version of the website, and find the product all over again.


What Is Website Hosting


What Is Website Hosting?



So what is website hosting? well simply put its a place for your website to live on the internet.


Just as you may have an office, shop to physically locate your business, well a host is just the virtual equivalent to place you online shop, business. A web host should be a safe and secure and stable environment which can store and maintain websites, these are called Internet Data Centre.


Website Hosting comprises of 3 things.



1 Domain Name


Before you can setup a website or have any kind of web presence, you will need a domain.

There are certain things to look out for when setting up your own domain, First of all is the domain in your name? Their are some host providers that will give you a domain total free, However that domain maybe registered to them, and as this means they own your domain.



2 Website Hosting


It is very important to understand who your target market is, because once you understand where they are, you should then host your website in a location that is suitable for them.

If you are based in UK, then use a host servers in that country, this is so important to give your site the best possible start to its success.

Too many UK websites are hosted overseas, meaning they are physically located on servers very far away.

Have you noticed a lot of slow sites while browsing?

Hosting your site too far from your target market can slow down the user experience considerably.

Think about it – if you knew of two sites selling the exact same thing and one was a much faster and better experience than the other…which one would you use?

A good test is to make note of how quick your hosting provider’s site is. Bear in mind your internet connection can also affect speeds, so do some comparisons and make sure you relate it to other sites you know are fast!

Also, visit some of the websites they host!



3 Email Accounts


Far too often businesses use a generic email address from one of the free providers out there. This is fine for personal email, but for a business it’s not good enough!

Website Hosting is cheap, and if done properly, can have huge benefits to you!

Marketing, online marketing, control of your email, ownership of your email, control of your domain, website and online presence! These are just some of the benefits…

Don’t fall into the trap of using your internet service provider’s email (i.e. ADSL/broadband provider).

If you do, you are losing a great marketing tool!

And instead of advertising your own Domain Name (and therefore, your business name)…you will be advertising someone else’s business! And that makes no sense to any business.

What makes this scenario even crazier is that on the same business card or advertisement, it is very often the case where a website is advertised alongside a freemail address.

In other words, the domain name is already registered, it is being used for a website, but not for email.

There is really no reason for not having a proper email address using this domain, e.g. if it was bestaustralianwebhosting.com, you could have numerous email addresses of your own, like yourname@bestaustralianwebhosting.com. With the website address being www.bestaustralianwebhosting.com.

And the funny thing is, the proper email address wouldn’t cost a cent more than is already being paid! Because the domain name is already registered and their website is also already active using their Website Hosting package!

This is one of the simple examples of how we can improve your existing setup and make sure your hosting is setup the best way possible from the very beginning.



What Is CMS


What Is A Content Management System?



CMS stands for content management system so in the context of web pages this refers to the content such as, words images files despite on your web page and then management.

Website management refers to the removal modification or or addition of the words images and files on your webpage and lastly system is the web software system that brings us all together and makes it possible so in a nutshell a content management system is a software tool that allows you to easily add or edit the content displayed on your web page.

Content management systems make it easy for almost anyone with basic computer literacy skills to add or or change the content on their web page without having to know how to write complex computer programming code often adding or editing a web page through a Content management system is just as simple as drafting a document as you normally would through your existing desktop publishing tools.


So at this stage you may be wondering when is it appropriate to use a content management system to manage your webpage well updating a webpage without a content management system can be as slow and costly exercise while the extra work may help your web developer increase his or her annual cash flow the money could be better spent elsewhere such as making your web page more user friendly or promoting your business online therefore if you think there is a chance you will need to update your web page at a point throughout the web pages life cycle.